Which of the Following Best Illustrates Some of the Challenges

question 70

Multiple Choice

Which of the following best illustrates some of the challenges facing marketing research?

• A) the need to require a certification program leading to a CPA-MR
• B) improving consumer cooperation, being too parochial, operating in a "silo," and being too tool oriented
• C) focusing on diagnosing budgets, using an integrative approach, and expanding the use of tools of marketing research
• D) focusing on slowing down the marketing research process, using IT, using a centralized approach, and expanding the tactical use of marketing research
• E) Using too few tools of marketing research, increasing the use of low-level tactics and encouraging efficiency by doing research on supply chain management issues.

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Definitions:

Tax

A mandatory financial charge or other type of levy imposed by a government on individuals or businesses to fund public expenditures and services.

Incentive

A factor, either monetary or non-monetary, that motivates or encourages an individual or group to perform certain actions or behave in a specific way.

Trade

The exchange of goods and services between different parties, often involving the transfer of money and can occur within or across borders.

Market Failure

Refers to a situation where the allocation of goods and services by a free market is not efficient, often justifying government intervention.