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In your text, McDonald's was used as an example of a company that improperly defined the research problem when the problem was defined as:
Misallocated Resources
Occurs when resources (like labor, capital, or materials) are not used in the most effective manner, often leading to inefficiencies or lost potential in production or service delivery.
Inequitable
Refers to a lack of fairness or justice in a situation or distribution of resources.
Public Goods
Commodities or services that are provided without profit to all members of a society, either by the government or a private individual or organization.
External Costs
Costs incurred as a result of an economic activity that are not reflected in the market price, often shouldered by society or the environment.
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