Amy Kuhnert Is the CEO for Murphy Manufacturing

question 33

Multiple Choice

Amy Kuhnert is the CEO for Murphy Manufacturing. She and her board of directors have decided to hire a marketing research firm to help them explore emerging market opportunities in Asia. Amy schedules a 30-minute appointment with Josh Husband of Monroe Research Associates in between 30-minute appointments with three other company representatives offering to provide Murphy Manufacturing with a. machine leasing contracts, b. computer software services, and c. photocopying services. This example illustrates:

• A) why marketing researchers must use promotional materials to get the attention of prospective customers
• B) why CEOs are paid high salaries
• C) why problem definition is sometimes difficult; managers fail to change their normal behavior
• D) why problem definition is so easy; managers maintain their normal behavior
• E) why a situation analysis may be needed

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Definitions:

Hostile Work Environment

A workplace situation where an employee feels uncomfortable or unsafe due to discriminatory behavior or harassment.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, or other verbal or physical harassment of a sexual nature, often occurring in the workplace.

Title VII

Title VII is a federal law that prohibits employment discrimination based on race, color, religion, sex, and national origin.

Pregnancy-Based Discrimination

A form of sex discrimination that occurs when an employee is treated unfavorably because of pregnancy, childbirth, or a medical condition related to pregnancy or childbirth.