A Researcher Determines She Must Collect Data from Likely Buyers

question 29

Multiple Choice

A researcher determines she must collect data from likely buyers of a proposed new product on a scale that measures the probability that they will purchase the product. This is an example of:

• A) an opportunity
• B) use of research when it is not needed
• C) a research objective
• D) the problem
• E) an RFR, "request for research"

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Definitions:

Legal Responsibilities

Obligations that are defined by law, which individuals or entities are required to fulfill.

Positive Cash Flow

A situation where the net amount of cash and cash-equivalents being transferred into and out of a business is positive, indicating financial health.

Commercial Banks

Financial institutions that offer a wide range of banking services to individuals and businesses, including deposit accounts, loans, and other financial services.

Commercial Finance Companies

Financial institutions that offer loans to businesses, particularly for equipment or inventory financing.