When Management Has Defined the Problem and the Decision to Be

question 76

Multiple Choice

When management has defined the problem and the decision to be made before calling in the marketing researcher, the researcher should:

• A) accept the client's wishes
• B) accept the client's wishes, except define the problem more specifically
• C) ensure that broader questions are asked, in order to ensure that the real problem is dealt with
• D) turn the client's statement of the problem into a generally defined research objective
• E) "go along" with what the client wants even though the researcher may not agree

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Definitions:

Last Stage

The final phase in a process or lifecycle, concluding the sequence of stages.

Tentative Choice Stage

A phase in career development where individuals experiment with various occupational roles before making a firm commitment.

Career Development

The lifelong process of managing learning, work, leisure, and transitions in order to move toward a personally determined and evolving preferred future.

College

An institution of higher learning that offers undergraduate and perhaps graduate degrees in a variety of subjects.