When Management Has Defined the Problem and the Decision to Be

question 76

Multiple Choice

When management has defined the problem and the decision to be made before calling in the marketing researcher, the researcher should:

• A) accept the client's wishes
• B) accept the client's wishes, except define the problem more specifically
• C) ensure that broader questions are asked, in order to ensure that the real problem is dealt with
• D) turn the client's statement of the problem into a generally defined research objective
• E) "go along" with what the client wants even though the researcher may not agree

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Definitions:

Performance

Refers to the act of executing a task or the level of efficiency and effectiveness with which an activity is carried out.

Informally

In an unofficial or casual manner, without strict adherence to rules or formalities.

Being Socialized

The process by which individuals learn and internalize the values, beliefs, and norms of their culture, shaping their behavior and perspectives.

Mead

Refers to George Herbert Mead, a sociologist and philosopher known for his work on the development of self and the social process of symbolic interactionism.