Marketing Research Is Not Needed When the Costs of the Research

question 39

True/False

Marketing research is not needed when the costs of the research are more than the value of the research information.

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Definitions:

Explicit Attitudes

Refers to the attitudes and beliefs that a person consciously recognizes and can easily report or describe.

Moods

Emotional states that are less specific, less intense, and longer-lasting than emotions, influencing an individual's perception and behavior.

Heuristics

Mental shortcuts or "rules of thumb" that simplify decision-making but do not guarantee a correct outcome.

Positive Mood

A state of well-being and contentment that enhances one's outlook and cognitive functions.