Amy Kuhnert Is the CEO for Murphy Manufacturing

question 33

Multiple Choice

Amy Kuhnert is the CEO for Murphy Manufacturing. She and her board of directors have decided to hire a marketing research firm to help them explore emerging market opportunities in Asia. Amy schedules a 30-minute appointment with Josh Husband of Monroe Research Associates in between 30-minute appointments with three other company representatives offering to provide Murphy Manufacturing with a. machine leasing contracts, b. computer software services, and c. photocopying services. This example illustrates:

• A) why marketing researchers must use promotional materials to get the attention of prospective customers
• B) why CEOs are paid high salaries
• C) why problem definition is sometimes difficult; managers fail to change their normal behavior
• D) why problem definition is so easy; managers maintain their normal behavior
• E) why a situation analysis may be needed

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Definitions:

Group Polarization

The tendency for a group's prevailing attitudes or beliefs to become more extreme after discussing them as a group.

Social Facilitation

Improvement in an individual’s performance because of the presence of others.

Solomon Asch

A psychologist best known for his research on group conformity and social pressure influencing individuals' judgments and perceptions.

Conformity

A change in a person’s behavior to coincide more closely with a group standard.