Which of the Following Is a Main Reason Marketers Find

question 53

Multiple Choice

Which of the following is a main reason marketers find the Survey of Buying Power so useful?

• A) It reports data from the Census every year
• B) EBI is reported in only three categories, making it easy to use
• C) It contains the BPI, which is an indicator of the market potential of a geographic area
• D) The SBP is available in print only, but it is available once a week, and it is free of charge
• E) The SBP has a "low readability" index which makes it simple to read