Which of the Following Statements About VALS Is True

question 3

Multiple Choice

Which of the following statements about VALS is true?

• A) VALS is now a system that represents different consumer groups based upon enduring personality traits.
• B) Consumers are placed into one of 65 VALS segments based on their level of income according to IRS reports.
• C) VALS now stands for Values, Analysis, Lifestyles & Segmentation
• D) Though it would be useful, there is no way of linking client firms' product/service usage to specific VALS groups.
• E) Though it would be useful, knowledge of which VALS group(s) are linked to a firm's target market cannot be attained.

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Definitions:

Confidence Interval

An array of values, deduced from sample analysis, with a high probability of including the value of a hidden population parameter.

Confidence Interval

A confidence interval is a range of values, derived from sample data, that is likely to contain the value of an unknown population parameter, with a specified level of confidence.

Mean Blood Pressure

The average arterial pressure throughout one cardiac cycle, serving as an important indicator of cardiovascular health.

Treatment Group

In an experimental study, this group receives the intervention or treatment being tested to assess its effects.