One of the Problems with Today's Complex Information Technology Is

question 40

Multiple Choice

One of the problems with today's complex information technology is ________. Marketing research firms are attempting to deal with this problem by offering products and services labeled "decision support systems," "data mining systems," or "expert systems" like IRI's Builder Suite services or Nielsen's Category Business Planner.

• A) data costs more than the value they bring to the decision maker
• B) information "decay"; the data have lost their value by the time they are processed
• C) information overload
• D) "garbage-in; garbage-out"
• E) the "needle in the haystack" problem; the answer is there but almost never found

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Definitions:

Basket of Goods

A selected set of products and services used to measure changes in prices and inflation over time.

Deflation

A decrease in the general price level of goods and services, often indicative of a reduction in the supply of money or credit in the economy.

Real Interest Rate

The interest rate recalibrated to factor in inflation, showcasing the real expense of borrowing or the legitimate profit from saving.

Nominal Interest Rate

The nominal interest rate, which reflects the raw rate of interest prior to being adjusted for inflation and represents the apparent value of financial dealings.