The Nielsen TV Index Provides Data Only on How Many

question 5

True/False

The Nielsen TV Index provides data only on how many persons watched a TV show. Data can report how many persons watched an episode of The Tudors or American Idol, but no other data are collected.

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Definitions:

Frontal

Relating to the frontal lobe of the brain, which is responsible for important cognitive skills, such as emotional expression, problem-solving, memory, and judgment.

Relative Size

A perceptual cue which allows the brain to understand the size of an object in relation to another through the visual information received.

Depth Cue

A visual or auditory signal which provides information on the distance of objects, helping in the perception of three-dimensional space.

Eardrum

A thin membrane that marks the beginning of the middle ear; sound waves cause the eardrum to vibrate.