Which of the Following Statements About VALS Is True

question 3

Multiple Choice

Which of the following statements about VALS is true?

• A) VALS is now a system that represents different consumer groups based upon enduring personality traits.
• B) Consumers are placed into one of 65 VALS segments based on their level of income according to IRS reports.
• C) VALS now stands for Values, Analysis, Lifestyles & Segmentation
• D) Though it would be useful, there is no way of linking client firms' product/service usage to specific VALS groups.
• E) Though it would be useful, knowledge of which VALS group(s) are linked to a firm's target market cannot be attained.

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