A Standardized Service for Classifying Consumer Markets Is Called PRIZM

question 53

True/False

A standardized service for classifying consumer markets is called PRIZM. It specializes in GIS and combines census data with proprietary data to categorize neighborhoods into different segments.

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Definitions:

Segments

Divisions or parts of a whole, often used in reference to parts of organizations, markets, or society.

Interaction

The interplay that occurs when the effect of one factor (such as environment) depends on another factor (such as heredity).

Environment

The external physical, social, and cultural context in which an organism or entity exists.

Heredity

The passing of traits from parents to their offspring through genes, which influence a wide range of characteristics such as appearance, behavior, and disease susceptibility.