Solved

James Murphy Owns a Small Number of Upscale Candy and Gift

question 75

Multiple Choice

James Murphy owns a small number of upscale candy and gift shops in a three-state area. The shops are unique in that they offer very unusual candies and gifts made from many different areas of the globe. The products are very expensive and appeal only to a particular type of consumer. James is interested in expanding to other areas of the country, but outside the three-state area he is not at all familiar with the demographics of the cities in the states in which he has an interest. He needs a firm that will allow him to combine geodemography allowing him to select arbitrary (two-mile circles around proposed site locations) and a standardized service that associates his customer profile with that of predetermined "types" of customer groups. Once this is done, the service should be able to tell him which proposed site locations have a large number of the desired customer "types" that will likely be good customers for his unique shops. Which service should James select?

Definitions:

Autonomy Granting

The act of giving someone the freedom to act independently, often referenced in parenting styles as allowing children to make their own decisions within boundaries.

Gender-role Orientation

The behaviors, attitudes, and personality traits that a society deems appropriate for individuals based on their perceived sex.

Siblings

Brothers or sisters, including those not necessarily related by blood but through adoption or step-relationships.

American Children

Refers to children living in the United States, encompassing their lifestyle, culture, and developmental challenges specific to this demographic.