With Which Type of Observation Technique Do Researchers Observe Tangible

question 57

Multiple Choice

With which type of observation technique do researchers observe tangible evidence of some event, such as measuring the amount of graffiti on buildings to indicate the potential crime in an area?

• A) disguised
• B) archives
• C) surrogate
• D) physical traces
• E) undisguised

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Definitions:

Marketing Research

The systematic gathering, recording, and analyzing of data about issues related to marketing products and services.

Research Plan

A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.