The Acme Research Firm Decides to Use a Technique That

question 34

Multiple Choice

The Acme Research firm decides to use a technique that requires a person to place herself in a decision-making setting and to verbalize everything she considers in making the decision. Which qualitative technique will she be using?

• A) depth interview
• B) protocol analysis
• C) probing question survey
• D) role-playing activity
• E) value salience analysis

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Definitions:

Level

A particular stage, degree, or intensity in a hierarchy or process.

Theories

Systematic sets of ideas or principles designed to explain phenomena or predict future occurrences.

Outcomes

The results or consequences of specific actions, processes, or behaviors.

Immediate

Refers to something happening or acting without delay.