Which One of the Following Was NOT Mentioned in the Textbook

question 75

Multiple Choice

Which one of the following was NOT mentioned in the textbook as an advantage of focus groups?

• A)They generate fresh ideas.
• B)Hidden cameras record hidden motives.
• C)They allow clients to observe the group.
• D)They are generally versatile in that they can handle an unlimited number of topics.
• E)They allow access to special respondent groups such as lawyers or doctors.

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Definitions:

Operating Segment

A distinct business unit within a company for which separate financial information is available and regularly reviewed by the company's management.

Operating Profit

The profit earned from a firm's normal business operations, calculated before interest and taxes.