In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Cost to Play

The financial amount required to participate in a particular market, activity, or investment.

Gain

An increase in wealth, resources, or advantage, often resulting from investment or competitive activities.

Lose

To be deprived of or cease to have or retain something, often used in contexts of competition or misplacement.

Breakeven

The point at which total cost and total revenue are equal, meaning there is no net loss or gain.