Jamie Sims Developed a Female Public Urinal That Has the Advantage

question 23

Multiple Choice

Jamie Sims developed a female public urinal that has the advantage of allowing women to use the restroom much faster.Jamie knows that waiting lines for women's rooms often are present in large,heavily used public facilities such as busy airports or spectator events.She has perfected her urinal and a major plumbing manufacturer is interested in producing and distributing the device.However,the manufacturer wants Jamie to provide some research evidence indicating how receptive women are to using the device.Jamie is concerned about how to conduct the research since the topic is socially sensitive.Given this situation,Jamie should use:

• A)face-to-face focus groups.
• B)a large national survey.
• C)quantitative research.
• D)qualitative,projective technique research.
• E)quantitative,projective technique research.

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Definitions:

Recession 1937-38

A sharp economic downturn that occurred during the late 1930s in the United States, part of the larger Great Depression era, marked by high unemployment and deflation.

National Output

The total value of all goods and services produced by an economy over a specific time period.

Ronald Reagan

The 40th President of the United States (1981-1989) known for his economic policies known as "Reaganomics," the end of the Cold War, and conservative political ideology.

Herbert Hoover

The 31st President of the United States (1929-1933), whose term was notably marked by the onset of the Great Depression.