Advantages of CATI Include

question 63

Multiple Choice

Advantages of CATI include:

• A) interviews can be conducted via TV cable
• B) cable and TV interviewing may be conducted simultaneously
• C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question
• D) it can be enhanced with the drop-off survey technique
• E) low setup costs

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Definitions:

Cost of Equity

The return a company requires to decide if an investment meets its capital return criteria, essentially what it compensates investors.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set by multiplying each value by a predetermined weight before averaging.

Equity Investors

Individuals or entities that invest capital in a business in exchange for ownership shares, exposing them to both the potential profits and risks of the entity.

Cost of Debt

The effective rate that a company pays on its current debt, often factored into more complex calculations to understand financial health.