Karen Has Just Started Her First Research Project for Her

question 21

Multiple Choice

Karen has just started her first research project for her new firm,Standard Research.After meeting with the project team,Karen knows that the client,Cookies! Cookies! Cookies! (C!C!C!) ,is interested in statistical analyses to help decide on a new cookie flavor for their "healthy" line.C!C!C! needs to test whether the concept of the new flavor sounds appealing;consumers do not actually need to taste the flavor.Which of the following survey data collection methods should be used to best meet the client's needs?

• A)telephone interview
• B)mall intercept
• C)in-office interview
• D)in-home interview
• E)mail survey

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Definitions:

Bias

A tendency, inclination, or prejudice toward or against something or someone, often in a way considered to be unfair or unbalanced.

Daily Life

Refers to the routines, activities, and experiences that constitute a person's normal day.

Immigrant Woman

A female who has moved from one country to another, either by choice or necessity, to seek a new life, work, or refuge.

Circumference

The linear distance around the edge of a circle or a circular object.