Tom Cardinal,of "Healthy" Cookies,is Concerned About the Costs of Conducting

question 20

Multiple Choice

Tom Cardinal,of "Healthy" Cookies,is concerned about the costs of conducting some upcoming research.He understands that mail surveys have some of the lowest costs of all the data collection methods.He asks Jeanne Daniel,marketing research consultant,what would happen if a mail survey were used.Jeanne explained that,compared to online or telephone surveys,a mail survey would have taken much longer,and the response rate would have been:

• A)under 20 percent.
• B)between 35 and 37 percent.
• C)above 60 percent.
• D)around 30 percent.
• E)about 55 percent.

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Definitions:

Activity Rate

In cost accounting, it refers to the cost driver rate used in activity-based costing to allocate overhead costs to products or services based on their consumption of activities.

General Factory

Typically refers to a manufacturing site where various goods are produced through a combination of human labor, machines, and processes.

Activity Cost Pool

A collection of all costs associated with a specific activity or process, used in activity-based costing to allocate indirect costs to products or services.

Overhead

Overhead refers to the ongoing business expenses not directly attributed to creating a product or service, including costs like rent, utilities, and insurance.