The Development of the Original Personal Computer (PC) Was A(n)

question 15

Multiple Choice

The development of the original personal computer (PC) was a(n) ____ innovation at the time, whereas adding a different kind of whitening agent to a soap detergent in an example of a(n) ____ innovation.

• A) incremental; radical
• B) radical; incremental
• C) concentric; radical
• D) radical; concentric

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Definitions:

Buying Processes

The series of steps or stages consumers go through before making a purchase decision, from recognizing a need to post-purchase evaluation.

Research Participants

Individuals or groups who take part in research studies, providing data through their responses or behaviors for analysis.

Subliminal Marketing

A tactic that influences consumers at a subconscious level, using messages or images that are not consciously noticed but may affect behavior or perceptions.

Neuromarketing

A field of marketing that applies neuroscience to understand how consumers' brains respond to marketing stimuli, aiming to improve advertising effectiveness.