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Contrary to popular belief, the global segment of the external environment does not provide many opportunities for firms such as McDonald's, H.J. Heinz, and Procter & Gamble, all of which earn less than 50% of their revenues from foreign markets.
Brightness Contrast
The appearance of a differently illuminated areas in the field of vision, resulting in the perception of varying levels of light intensity.
Lateral Inhibition
A neurological process where the firing rate of a neuron is decreased due to the activity of neighboring neurons, enhancing contrast in sensory perception.
Physiological Process
a biological function or activity in living organisms that is necessary for maintaining life, such as breathing, digestion, or nerve function.
Color Blindness
A visual impairment where one is unable to distinguish certain shades of color due to deficiency in the eyes' color-detecting molecules.
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