The Owner of a Store Retailing Fine Quality Fabrics for Home-Sewers

question 111

Multiple Choice

The owner of a store retailing fine quality fabrics for home-sewers bewails the fact that few young women know how to do fine tailoring, much less simple dressmaking. Many potential customers are unable to appreciate the premium quality of the fabrics available and are deterred by the high prices, as well as the complexity of fine sewing. In the past, the store had a strong demand for fabrics, large classes for women learning the fine points of sewing, and a reputation for excellent service and technical advice. Now the store is earning lower-than-average returns. This case is an example of

• A) the hazard of competitors being able to imitate a firm's core competency.
• B) the need for firms to stick to their core competencies through temporary downturns in market demand.
• C) the lack of intangible resources undermining the core competencies of the firm.
• D) core competencies that have become core rigidities.

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Definitions:

Guarantees

Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.

Value for Money

The measure of something's worth or utility compared to its cost.

Overcome Resistance

The process of addressing and mitigating objections or reluctance in order to persuade or achieve cooperation.

Price

The amount of money expected, required, or given in payment for something.