A Question on a Survey Asks, "How Many of the Following

question 18

Multiple Choice

A question on a survey asks, "How many of the following kitchen appliances are in your kitchen?" Respondents are given a list of appliances and asked to check all those that apply. The researcher who counts the number of checks and adds them up to measure the construct "kitchen appliance ownership" would be using a(n) :

• A) demographic scale
• B) anchored scale
• C) Likert scale
• D) summated scale
• E) graphic intensity scale

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Definitions:

Individual Items

Separate, distinct objects or units each considered as single entities.

Long-Term Memory

A type of memory responsible for the storage of information over an extended period.

Unlimited Capacity

Referring to a system or resource that has no bounds or limits in terms of storage, volume, or extent.

Sensory Memory

The shortest-term element of memory that allows us to retain impressions of sensory information after the original stimuli have ended.