Because They Measure Psychological Constructs of Consumers, Such as Attitudes

question 47

Multiple Choice

Because they measure psychological constructs of consumers, such as attitudes, opinions, and so on, and because these constructs exist on a continuum, scaled-response question formats are most useful for measuring:

• A) physical constructs
• B) brand name awareness
• C) sales
• D) unobservable constructs
• E) psychological aspects

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