Which Type of Scaled-Response Format Contains Bipolar Words Such as "Hot-Cold

question 78

Multiple Choice

Which type of scaled-response format contains bipolar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?

• A) constant sum scale
• B) life-style inventory
• C) semantic differential scale
• D) graphic intensity
• E) percentage scale

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Definitions:

Catalog Marketing

A retail sales technique used to group many items together in a printed piece or an online store.

Retailers

Businesses that sell products or services directly to consumers, usually in small quantities.

Retail

The sale of goods or services directly to consumers for personal use.

Retailer Cooperatives

Groups of independent retailers who combine their purchasing power to negotiate better prices from suppliers and improve competitiveness.