The Halo Effect Is Best Avoided By

question 89

Multiple Choice

The halo effect is best avoided by:

• A)doing a couple of things wrong during the entire research project.
• B)flipping favorable and unfavorable endpoints on different scale items.
• C)flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions.
• D)using only percentage scales.
• E)using only closed-ended questions.

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Definitions:

Linear Perspective

A technique in art and photography that creates the illusion of depth on a flat surface by converging parallel lines towards a single point on the horizon.

Place Theory

A theory in hearing that suggests different areas of the inner ear's basilar membrane respond to different frequencies, contributing to our perception of pitch.

Basilar Membrane

A structure in the cochlea of the ear that plays a key role in the sense of hearing by vibrating in response to sound, thus stimulating hair cells to send nerve impulses to the brain.

Receptor Cells

Specialized cells in the body responsive to particular stimuli like light, sound, or chemicals.