One of the Appealing Aspects of the Semantic Differential Scale

question 52

True/False

One of the appealing aspects of the semantic differential scale is that the researcher may compute averages and plot them on the scale.This creates a "profile" of the object being measured - store,brand,and so on.

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Definitions:

Confidence

The feeling or belief that one can rely on something or someone; self-assurance.

McGregor's Theory

Refers to Douglas McGregor's Theory X and Theory Y, which describe different assumptions managers might hold about employees' motivation and work ethic.

Ambition

The strong desire to achieve something, typically requiring determination and hard work.

Theory X

A management theory which assumes that employees are naturally unmotivated and need strict supervision and control to be productive.