Reliable and Valid Scales Are Useful in Marketing Research, but They

question 10

True/False

Reliable and valid scales are useful in marketing research, but they do not represent any kind of ethical issue for marketing researchers.

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Definitions:

Hypnotism

The practice of inducing a trance-like state in which a person is more susceptible to suggestion.

Psychoanalytic Treatment

A therapeutic process rooted in Freudian theory that seeks to explore and understand unconscious thoughts and behaviors through techniques like dream analysis and free association.

Profound Behavioral Changes

Significant alterations in an individual's actions, attitudes, or emotions, which can be due to various factors, including health conditions, environment, or psychological issues.

Severely Disturbed

Refers to individuals exhibiting extreme emotional, behavioural, or mental disorders, substantially impacting daily functioning.