Gap Used Shopping Experience to Subdivide Its Customers into Different

question 79

Multiple Choice

Gap used shopping experience to subdivide its customers into different segments. Specifically, Gap learned from market research that its female and male customers want different shopping experiences (e.g., men come and go easily, women want exploration) . Which of the following aspects of managing customer relationships was Gap engaged in?

• A) Who: Determining the Customers to Serve
• B) What: Determining Which Customer Needs to Satisfy
• C) How: Determining Core Competencies Necessary to satisfy Customer Needs
• D) When: Determining When to Satisfy Customer Needs

---

Definitions:

Salaries

Payments made to employees for their services, typically expressed as an annual sum and paid at regular intervals.

Mathematics Scores

Numerical outcomes or grades obtained from assessments or tests in the field of mathematics.

High-School

An educational institution for students usually between the ages of 14 and 18, offering secondary education.

Boxplot

A boxplot is a graphical representation of data that shows the distribution's central tendency and variability, as well as any outliers, using a box and whiskers format.