A Second Mover

question 7

Multiple Choice

A second mover:

• A) is typically ineffective in its response to the first mover.
• B) attempts to provide a product with greater customer value than the first mover's product.
• C) usually incurs higher expenses than the first mover since it must engage in reverse engineering.
• D) typically has a higher survival rate than first movers which typically take greater risks.

Comprehend methods used by evolutionary biologists to calculate biodiversity metrics and reconstruct evolutionary histories.

Recognize factors contributing to the diversity and distribution of species across geological times.

Identify drivers of mass extinctions and their impact on biodiversity.

Understand the role of plate tectonics in shaping the distribution of species.

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Definitions:

Customer Base

The group of customers or consumers who repeatedly purchase the goods or services of a business, forming the foundation of the company's sales.

Revenue Potential

An estimate of the amount of money a business can generate from its activities within a certain period.

Top-Down Analysis

Determining the total market using demographic data and then estimating your share of the market.

Drivable Radius

The distance or area around a central point that can be conveniently reached by driving.