Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines

question 159

Multiple Choice

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs and a number of other businesses. Virgin follows a ____ diversification corporate strategy.

• A) dominant business
• B) related constrained
• C) related linked
• D) unrelated

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Definitions:

Output

The quantity of goods or services produced by a firm or industry within a certain period of time.

Inputs

Resources used in the production process to create goods and services, including labor, capital, materials, and energy.

Output

The quantity of goods or services produced by a company, industry, or economy within a specified time period.

Constant Returns to Scale

A situation in production where increasing all inputs by a certain proportion results in output increasing by that same proportion.