The Fastest and Easiest Way for a Firm to Diversity

question 73

Multiple Choice

The fastest and easiest way for a firm to diversity its portfolio of businesses is through acquisition because:

• A) of barriers to entry in many industries.
• B) it is difficult and time intensive for companies to develop products that differ from their current product line.
• C) innovation in both the acquired and the acquiring firm is enhanced by the exchange of competencies resulting from acquisition.
• D) unrelated acquisitions are usually uncomplicated because the acquired firm is allowed to continue to function independently as it did before acquisition.

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Definitions:

OLAP

Online Analytical Processing, a category of software tools that provides analysis of data stored in a database, enabling users to conduct multidimensional analysis of large volumes of data.

Sales Lead Tracking

involves the methods and systems used by organizations to track the identification, engagement, and development of potential sales prospects through various stages of the sales process.

Potential Customers

Individuals or organizations that are considered likely to purchase goods or services but have not yet done so.

Bundling

The practice of selling several products or services together as a single combined package, often at a discounted rate.