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While there are multiple means of entering new international markets, firms should use one method consistently with all of its various products and across its different markets in order to reduce administrative complexity.
Balance Sheet
A financial statement that presents a company's assets, liabilities, and shareholders' equity at a specific point in time.
Income Statement
A financial statement that shows a company's revenues, expenses, and net income or loss over a specific period.
Acid Test Ratio
A financial metric that evaluates a company's ability to pay off its current liabilities with quick assets like cash, marketable securities, and accounts receivable.
Current Liabilities
Short-term financial obligations that are due within one year or within the normal operating cycle of a business.
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