Which of the Following Is the Most Accurate Statement Regarding

question 43

Multiple Choice

Which of the following is the most accurate statement regarding the importance of the questionnaire in the research process?

• A) Relatively speaking, the questionnaire is unimportant in the marketing research process.
• B) Not only is the questionnaire a very important ingredient, but its design affects the quality of the data collected; even experienced interviewers cannot compensate for questionnaire defects.
• C) The questionnaire is tied with the written report as being the top two most important items in the marketing research process.
• D) Not only is the questionnaire a very important ingredient, but its design affects the quality of the data collected, though experienced interviewers often compensate for questionnaire defects.
• E) Questionnaire design is THE most important step in the marketing research process.

---

Definitions:

Psychological Disorder

A pattern of behavioral or psychological symptoms that impact multiple areas of life and create distress for the person affected.

Population

The whole number of people or inhabitants in a country or region.

Percentage

A mathematical term describing a number or ratio expressed as a fraction of 100, used to quantify relative change or differences.

Obsession

Persistent, intrusive, and unwelcome thoughts or impulses that cause significant anxiety or distress.