J J Yarbrough Works for a Marketing Research Firm in Los

question 18

Multiple Choice

J. J. Yarbrough works for a marketing research firm in Los Angeles and one of her clients is a multinational firm with interests in 12 countries. J. J.'s client's next research project involves surveying household members in Germany. J. J. speaks English and Korean but does not speak any German. She is responsible for designing the questionnaire. Which of the following best represents the procedure J. J. should use in developing a questionnaire in a foreign language?

• A) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German.
• B) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English.
• C) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made.
• D) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made, and finally, conduct pretests using persons who speak the target language, German.
• E) Never attempt to create a questionnaire in a language other than one's own native language; it is wise to not accept such research projects and to refer the client to a marketing research firm in the country in which the research is to be conducted.

Analyze the evolutionary relationships and ancestral traits among animal groups.

Illustrate the significance of Hox genes and molecular evidence in understanding animal evolution.

Explain the ecological and evolutionary implications of living colonially or being mobile in animals.

Distinguish between different embryonic developments and cleavage patterns across animal taxa.

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Definitions:

Brain

The organ in the head of vertebrates responsible for thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.

Alternative Model

A different or non-traditional framework or theory that offers a variant perspective or solution to a problem or situation.

Pathological Personality Traits

Enduring, inflexible, and maladaptive patterns of thought, emotion, and behavior that deviate significantly from cultural expectations and cause distress or impairment.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of officially recognized psychiatric disorders.