Patrick Strubel Is a Young Attorney Who Is Reviewing a Proposed

question 6

Multiple Choice

Patrick Strubel is a young attorney who is reviewing a proposed research survey to be used in an upcoming trial. The case involves potential deceptive advertising claims made in a TV commercial advertising over-the-counter (i.e., nonprescription) medicine by the defendant firm. Patrick is commissioning research to determine consumers' understanding of the claims after they have watched the TV commercial. Patrick wants to separate respondents into two categories:
A. those who recall having actually seen the TV commercial and b. those who do not recall having seen it. For those who do not recall having seen the commercial, they will be asked to view it before asking questions about their beliefs of the claims made. Patrick views the questionnaire proposed by the research firm.
One of the questions is: 3. Do you recall having watched a TV commercial featuring XYZ, a pain reliever for arthritis?
If "yes," continue.
If "no," go to Question 12.
This question would be considered a(n) :

• A) disguised question
• B) skip question
• C) screening question
• D) undisguised question
• E) classification question

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Definitions:

Operating Income

A metric that calculates the profits realized from a business's core operations, excluding deductions of interest and taxes.

Break-even Point

The point at which total revenue equals total costs, resulting in no profit or loss for the business.

Break-even Point

The point at which total costs and total revenue are equal, meaning no net loss or gain, and one has "broken even".

Margin of Safety

An accounting metric indicating how much sales can decline before a business reaches its breakeven point, measuring operational risk.