Which of the Following Is NOT True of Nonprobability Samples

question 77

Multiple Choice

Which of the following is NOT true of nonprobability samples?

• A)They are sometimes called "haphazard sampling."
• B)They can be prone to subconscious biases.
• C)They use human intervention.
• D)The chances of any one population member being selected into the sample can be computed.
• E)There is no way to determine the probability of a population member being selected into the sample,even if the population size is known.

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Definitions:

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.

Flighting

An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.

Advertising Schedule

A plan that outlines where, when, and how often an advertising campaign will run over a specific period of time to maximize its effectiveness.