Louise Fulkerson Is President of the Student Marketing Association at Baylor

question 76

Multiple Choice

Louise Fulkerson is president of the Student Marketing Association at Baylor University.Louise and the other officers want to conduct a short survey to determine the type of programming they should offer for the upcoming year.Their population is defined as "students in the College of Business." One of the officers suggests that each of them go into their classes,mostly seniors,and conduct the survey."We can do it easily and fast,and our professors will be glad to help the association out by giving us a few minutes to conduct the survey," says one of the officers.But Louise is worried about the sample."Most of us are marketing majors and we are all seniors taking senior classes.I would prefer to ask the Department Chairperson if we can survey students taking Fundamentals of Marketing because all majors have to take this course,and most of the future members of the Association will be coming from these Fundamentals classes." Louise is suggesting which one of the following sampling methods?

• A)quota sample
• B)purposive sample
• C)stratified sample
• D)representative sample
• E)systematic sample

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Definitions:

Basket of Goods

A representation of a fixed set of consumer products and services whose total cost is used to measure inflation.

CPI

Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, typically indicating inflation or deflation.

CPI Rose

Refers to an increase in the Consumer Price Index, indicating that the average prices of consumer goods and services have gone up, often a measure of inflation.

$7 Per Hour

A specified wage rate where an individual or worker is paid seven dollars for each hour worked.