If You Were Conducting a Telephone Survey of Households Using

question 12

Multiple Choice

If you were conducting a telephone survey of households using random digit dialing numbers and you determined that you needed a sample size of 1,100, which of the following would be most accurate?

• A) You would need to obtain exactly 1,100 telephone numbers to call.
• B) You would need to obtain far less than 1,100 telephone numbers because you know that many will not answer or cooperate anyway.
• C) You will need some multiple of the 1,100 numbers needed in order to ensure you account for factors such as numbers that are for business phones, ineligible households (incidence rate), and those numbers dialed whose owners refuse to participate.
• D) You will need only a few extra numbers to allow for those who have moved away.
• E) You start off with 1,100; there is no way to determine approximately how many numbers you will actually need.

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Definitions:

Sex Appeal

The use of sexual attractiveness or sexuality to influence or appeal to an audience, often used in advertising or media.

Postscripts

Additional remarks or information added to the end of a letter or document, typically introduced by "P.S."

Sales Messages

Promotional communications aimed at persuading or informing potential customers about a product or service.

Unethical Practices

Actions or behaviors that are considered wrong, immoral, or against professional standards of conduct.