Political Research Associates Has Been Hired to Conduct a Survey

question 20

Multiple Choice

Political Research Associates has been hired to conduct a survey to determine the percentage of voters. If the election were held today, who would vote for Candidate X for president? Candidate X has not even announced her candidacy for president and there are no previous surveys that would indicate voter preferences. Still, Political Research Associates must estimate the variance in the population in order to determine the size of the sample they need for their survey for Candidate X. Which of the following would be the wisest choice for estimating variance?

• A) ±5 percent
• B) p = 1.96
• C) q = 100 percent, p = 50 percent
• D) p = 50 percent, q = 50 percent
• E) n = 51 percent, q = 49 percent

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Definitions:

Humanistic Approach

An approach to psychology emphasizing a person’s positive qualities, the capacity for positive growth, and the freedom to choose any destiny.

Personality

The blend of traits and attributes that create a person's unique personality.

Conscious Awareness

the mental state of being fully present and aware of one's thoughts, feelings, and surroundings.

Subjective Well-being

An individual's self-perceived happiness or satisfaction with life, often assessed through measures of emotional and cognitive evaluations of their existence.