When Respondents Have a Tendency to Respond Favorably or Unfavorably

question 46

Multiple Choice

When respondents have a tendency to respond favorably or unfavorably regardless of the question, it is known as:

• A) yea- or nay-saying
• B) endzoning
• C) unreliable response
• D) research with low variability
• E) None of the above; the respondent is obviously favorable or unfavorable toward the topic being evaluated.

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Definitions:

Variable Expenses

Costs that vary in direct proportion to changes in an organization's activity level or volume of output.

Fixed Expenses

Costs that remain constant for a given period of time, regardless of changes in production level, sales volume, or other business activities.

Total Sales

The sum of all revenue generated from the sale of goods or services in a specific period before any deductions.

Exclusive Franchise

A licensing agreement giving a single franchisee the right to be the only provider of the franchisor's product or service in a specific geographical area.