Which of the Following Organizations Has Provided the Industry with a Standard

question 12

Multiple Choice

Which of the following organizations has provided the industry with a standard for calculating response rates?

• A) American Marketing Association
• B) International Marketing & Research Association (IMRA)
• C) Council of American Survey Research Organizations (CASRO)
• D) Marketing Research Association
• E) International Council for Response Rate Standardization

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Definitions:

Ethical Standards

Principles that guide behavior in terms of right and wrong, often serving as a foundation for determining acceptable conduct within a society or profession.

Sales Force Performance

The efficacy and efficiency of a company's sales team in achieving its sales targets and overall business objectives.

Qualifying

Identifying potential customers within the firm’s target market who have a desire for the product, the authority to purchase it, and the resources to pay for it.

Promotional Salesperson

An individual who focuses on creating immediate product interest, offering special deals or incentives as part of a short-term sales strategy.