If, After Conducting a Survey, It Is Determined That Nonresponse

question 22

Multiple Choice

If, after conducting a survey, it is determined that nonresponse is a problem, one alternative that may be considered is weighting. Essentially, weighting averages means:

• A) applying weights (to accurately reflect the proportions of subgroups that represent the population) to subgroup, means to compute an overall score that adjusts for the nonresponse of that subgroup
• B) applying weights to answers of subgroups until the answer is believed to accurately reflect the way the true subgroup in the population would have answered the research question
• C) reproportioning subgroups in the population in a way that matches how they are proportioned in the sample, and then recalculating the survey data
• D) applying a weighted value of .5 or less to all sample respondents' answers who are felt to be underrepresented in the sample data
• E) applying a weighted value of .5 or less to all sample respondents' answers who are felt to be overrepresented in the sample data

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Definitions:

Benefits-sought

Benefits-sought describes the specific value or advantage consumers look for in a product or service, driving their purchasing decisions.

Descriptive Variables

Variables that are used to summarize or describe characteristics of a set of data.

Causal Variables

Factors that directly influence the outcome of a situation, where changes in these variables cause changes in other variables.

B2B Market

Business-to-Business market, where transactions are conducted between companies, rather than between companies and consumers.