Supervision and Validation Are Ways the Marketing Research Industry Controls

question 10

True/False

Supervision and validation are ways the marketing research industry controls for interviewers leading respondents.

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Definitions:

Social Connections

The relationships individuals have with others, which can provide emotional, informational, and practical support.

Loneliness

A subjective feeling of isolation or being alone, regardless of the amount of social contact or presence of others, often accompanied by sadness or discomfort.

Propinquity Effect

The tendency for people to form friendships or romantic relationships with those whom they encounter frequently.

Physical Attractiveness

The degree to which a person's physical traits are considered aesthetically pleasing or desirable.