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Reversal of scale endpoints is helpful in order to change the results to more closely match the research objectives. If the objectives are met, the client will have greater satisfaction and will likely use the services of the research firm again.
Persuasion Process
The method of influencing someone’s beliefs, attitudes, intentions, motivations, or behaviors through communication and argumentation.
Summarizing
The act of condensing key information or the main points from a larger body of work into a concise and comprehensive overview.
Reciprocity/Obligation
The expectation that positive actions will be returned in kind, forming the basis of social behavior and interactions.
Manipulation
The action of controlling or influencing a person or situation cleverly, unfairly, or unscrupulously.
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