When the Scale Type Is Nominal, the Appropriate Measure of Central

question 79

Multiple Choice

When the scale type is nominal, the appropriate measure of central tendency is:

• A) mode
• B) median
• C) mean
• D) nominal mean
• E) all of the above

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Definitions:

Brand Experience

The sensations, emotions, perceptions, and responses evoked by a brand’s design, identity, packaging, and communications.

Content Strategy

Content strategy involves planning, creating, delivering, and managing content to achieve specific objectives, such as brand awareness, engagement, or conversions.

Content Type

The variety of media formats available for communication and expression, such as text, images, video, and audio.

Brand-Centric

An approach focused primarily on enhancing and promoting the brand rather than just the product or service itself.