You Have a Survey Question That Asks Consumers to Rank

question 24

Multiple Choice

You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?

• A) SPSS; RUN: RANKAVG
• B) ANALYZE; SUMMARIZE; FREQUENCIES; MEAN
• C) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median
• D) ANALYZE; DESCRIPTIVE STATISTICS; DESCRIPTIVES; select Mode
• E) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Mode

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Definitions:

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which can cause addiction and severe health consequences.

Empirical Evidence

Information obtained through observation and documentation of certain behavior from real-life experiences or experiments.

Moderately

To a certain extent but not excessively; within reasonable limits.

Social Deviants

Individuals who act or behave in ways that violate societal norms, making them stand out or be labeled as different by others.